Digistyle
Digistyle, a prominent e-commerce platform based in Iran, specializes in fashion and clothing. It offers an extensive collection of fashionable apparel and accessories for both men and women. With its user-friendly interface and diverse product range, Digistyle ensures a convenient and stylish online shopping experience for Iranian shoppers. This versatile e-commerce company serves both B2B and B2C, prioritizing fashion and clothing while maintaining a strong focus on user satisfaction. Digistyle continuously strives to optimize its user experience, making it a truly customer-centric platform.
Project Overview
Business Goals
Digistyle's success hinges on its user-friendly design and focus on user-centricity, evident in its easy navigation and visually appealing interface. By prioritizing the user experience, Digistyle not only attracts more shoppers but also fosters lasting relationships, driving growth and success in the competitive e-commerce landscape.
My Role
UX Designer
Case study:
This case study will outline one of my UX/UI processes at Digistyle, enhancing user trust and satisfaction by adding a robust user reviews feature to Digistyle.
The Process
Research phase
Data Collected:
Surveys (200 participants)
User Interviews (15 participants)
Focus Groups (3 sessions)
Competitor Analysis (Analyzed competitors like Modiseh, Bamilo, and SnappMarket. )
Usability Tests (15 participants)
Results
User Opinions on User Reviews Feature
User Opinions on Features
Comparative Analysis of User Reviews Feature
Research Conclusion
By integrating a user reviews feature, Digistyle can significantly improve user trust and satisfaction, leading to higher conversion rates and stronger customer loyalty.
Empathy Map
Persona
Problem Statement
Users need a reliable and easy-to-navigate review system to make informed purchasing decisions on Digistyle. Without this feature, users feel less confident in their purchases, leading to higher bounce rates and lower conversion rates.
Goal Statement
To enhance user trust and satisfaction by implementing a user reviews feature that is easy to use, reliable, and provides detailed feedback, ultimately increasing conversion rates and customer loyalty.
User Journey Map
Information Architecture
Mind Mapping
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