ActiveCare

ActiveCare is a physiotherapy startup that offers a wide range of services to help clients achieve optimal physical health and wellness. The company aims to provide top-notch care and support to clients by utilizing the latest techniques and technology in physiotherapy. ActiveCare's responsive website serves as a platform for clients to learn about the business and its services, and to easily book appointments and get in touch with the team.

Website project

Responsive Mobile Project

Project Overview

Business Goals

ActiveCare's business goal for designing a responsive website is to establish an online presence and make it easy for customers to learn about their physiotherapy services and make appointments. Having a website is essential for businesses in today's digital age as it allows them to reach a wider audience, provide important information about their services, and create a seamless user experience for customers. With a website, ActiveCare can also showcase their expertise and build trust with potential customers.

Challenges

Understanding user needs and expectations: I need to have a deep understanding of the target audience and their needs to create a website that meets their expectations. This requires conducting user research and testing to identify pain points, preferences, and behaviors.
Creating a consistent user experience across different devices: The website needs to function seamlessly on different devices, including desktops, tablets, and smartphones. This requires careful consideration of design elements such as navigation, layout, and typography to ensure consistency and ease of use.
Balancing aesthetics with usability
Ensuring accessibility for all users: ActiveCare needs to be accessible to all users, including those with disabilities. I need to consider factors such as color contrast, font size, and alternative text for images to ensure that the website is accessible to everyone.
Integrating business goals with user needs: The website needs to serve the business goals of ActiveCare while meeting the needs of the users. I need to find a way to balance these two priorities to create a website that is effective for both the business and the users.

The Process

Market Research

I try to find out some of the latest trends and technologies in website design and user experience for physiotherapy businesses which are:

Mobile-first design to cater to the increasing number of users accessing websites on mobile devices.
Simple and minimalistic designs that focus on usability and functionality.
Accessibility features for users with disabilities.
Integration with social media platforms for social proof and customer engagement.

Competetive Audit

Next, I carried out a competitive analysis to determine potential competitors for ActiveCare. Through this analysis, I was able to determine how ActiveCare competes with other competitors.

Then, I did a survey that helped me to gather quantitative data from a larger group of users. Afterward, I conducted some interviews that provided me more in-depth qualitative data from a smaller group of users. During the research I ask questions such as:

What motivated you to seek physiotherapy services?
What features or information do you expect to see on a physiotherapy website?
What difficulties have you faced in finding a suitable physiotherapy service in the past?
How important is the ease of making appointments online to you?

I found out that:

Then, I had an empathy map of the audience clearly in my mind.

Persona

ActiveCare person was created based on the user's foundings.

Information Architecture

The aim of information architecture is to structure and order content in a manner that facilitates user comprehension and guarantees its functionality.

High-fidelity wireframes

I followed up the sketches by creating mid-fidelity wireframes in Whimsical, translating the sketches to a digital form and preparing for usability testing. By building the wireframes in grayscale, I was able to focus on the functionality of the features.

The wireframes went through a couple of rounds of iteration before the final content was developed. The major parts of the design, which are the solutions to challenges and customers' need, are indicated on the wireframes.